[Client]
Something Different DC

Matcha World DC was a two-day immersive festival that transformed Union Market into a vibrant destination for matcha culture, wellness, creativity, and community. Bringing together 20+ curated vendors, interactive tastings, workshops, and experiential activations, the festival invited attendees to discover matcha beyond the cup through education, exploration, and play.

From hands-on experiences like candle making and permanent jewelry to the Matcha Tasting Lab, live programming, and thoughtfully designed social moments, every touchpoint was created to encourage connection and discovery. The result was more than a festival, but a cultural experience that brought people together around a shared curiosity for matcha and left a lasting impression well beyond the weekend.