Matcha World DC was a two-day immersive experience that transformed Union Market into a vibrant destination for matcha culture, wellness, and community.

Featuring 20+ curated vendors, interactive tastings, workshops, and experiential activations, the festival invited attendees to explore the depth and versatility of matcha through discovery, education, and play.

From hands-on experiences like candle making and permanent jewelry to the Matcha Tasting Lab and live programming, every touchpoint was intentionally designed to spark connection, creativity, and shared moments, turning a beloved beverage into a cultural experience that resonated far beyond the weekend.

• End-to-end event production support, including day-of coordination and on-site execution

• Activation ideation and selection in collaboration with partners and the core team

• Pre-event promotional strategy, content creation, and audience engagement campaigns

• On-site experiential design and seamless vendor + guest flow management

• Post-event recap content to extend reach and amplify storytelling beyond the weekend

• Curated attendee touchpoints including custom Matcha World DC totes, branded bamboo whisks, and collectible merchandise to enhance experience and drive organic social sharing